RYU Apparel Places Its Backpack Category at the Forefront of a New Cross Channel Marketing Campaign

Over the next seven weeks, RYU will introduce their 7-item backpacks category with PPC ads and a new landing page,  driving users to a curated shopping experience on their ecommerce platform. This will be augmented with a storytelling campaign to introduce a variety of uses for the backpacks based on core RYU activities like urban training, as well as broader interests like mountain biking and travel. All content will be shared across paid, earned and owned channels for maximum reach and engagement. They will also publish articles, sponsored content and contests on high profile third-party sites to improve audience acquisition and drive traffic to RYU’s ecommerce site.

According to Mr. Beers , “We will execute an aggressive new digital marketing campaign to secure premium positioning for our content and  reach a new target audience. Our social strategy will leverage key partners in new movement spaces so we can introduce RYU to an expanded audience, leading with one of our best product collections: backpacks.”

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for active lifestyles. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions resulting in the inability of RYU to raise necessary financing required to enter and make payments under the proposed definitive agreements; (ii) the inability of RYU to obtain any necessary approvals in respect of the proposed agreements, including approvals necessary for the issuance of the RSU’s; and (iii) inability to restructure and transform its business as required. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

SOURCE RYU Apparel Inc.

For further information: RYU APPAREL INC., Cesare Fazari, Chairman & Chief Executive Officer, +1 (604) 235-2880; Corporate Communications, Anna Brazier, +1 (844) 535-2880, [email protected], www.ryu.com