A dental clinic is an essential service in any town. So, if you run one, you don’t have to entice your audience into visiting your business. Instead, you need to take a completely different approach with your marketing messaging. Promoting a dental clinic involves showcasing your services, qualifications, and successes.
In addition, you need to do your research into the local community, and consider what dental needs are most common. Then, make sure your audience knows what you have to offer for these needs. You also need to stand out from any other dental competitors in the area. Here are a few tips for how you can do this.
Distribute flyers around town
Posters and flyers are a great way to let people know about your clinic in town. When you have a poster up in a prominent area, people will keep you in mind when they need to make their next appointment. You can also distribute flyers around town and place a few stacks in popular stores and restaurants in your community. Of course, you should ask the proprietors before you do this.
Create your dentist flyer using the design tools on PosterMyWall, and add all the relevant information you should have. This includes your location, the services you offer, your timings, and your contact information.
Send out checkup reminders
If you have email lists or patient records at hand, send out checkup reminders to your patients. You can also share an online quiz on your website, where you ask people when they had their last dental visit and what their dental health currently is.
Share this quiz on social media, and send out appointment suggestions accordingly. This will show your concern about your community members and show how you are willing to go the extra step.
Fix your Google Business profile
One of the best ways to rank well on Google’s search engine is to set up your Google Business profile well. Update your location, and write an effective description summarizing your services and specializations. Make sure your timings are correct and updated on this profile as well.
In addition, you should enable the review section on this profile. All of this will help you be more visible when people search for dental services in your area. Also add decent images of your clinic and the professional equipment you have available.
Run local SEO campaigns
At any point in time, someone will get a toothache and end up Googling ‘best dentist near me’ or some other phrase of the kind. So, you need to make sure you pop up in this person’s search results. The right way to do this is through local SEO strategies.
This involves targeting localized keywords, running highly targeted ad campaigns, and optimizing your website and social media pages. This localized SEO strategy will help you make your mark in the local community, and help you get more patients in.
Get listed on online directories
There are a number of online directories like Yelp which let people know about various services in an area. So, you should make sure you are listed on these directories and rank well in lists like ‘top dentists in xyz area’. Also reach out to any community newsletters or business listings to have your clinic included in their directories as well.
Encourage your patients to rate you well in these directories and give proper written reviews as well. This will also give you testimonial content to share on your website and social media pages.
Share success stories
One of the most effective ways to showcase your services to a community is by sharing success stories from that same community. So, take permission from your patients and share pictures and written testimonials.
These will be the perfect demonstration for your services. Try to get important community members like local leaders to use your services and have them endorse your dental clinic. These success stories will help you get more patients and serve as physical proof of your expertise. People will also be more likely to take appointments if they see people they know visiting your clinic.
Sponsor local teams
With local communities, one of the best ways to be involved is to sponsor a local team. This can be either a local community team or little league games. You can even offer to work with the local school health or theatre programs.
Have your clinic’s name and logo visible on the team’s uniforms or event marketing collateral. This sponsorship will show your efforts to uplift the community and make it more likely for members to visit your clinic.
In conclusion, there are many ways to promote your dental clinic within a community. These methods are quite easy to implement, so you should get started right away.
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