On April 5, vegan model Daring Foods will start its plant-based mostly hen at Costco locations throughout Los Angeles, CA and Hawaii—marking its 1st growth into club outlets. The brand’s First hen pieces are created from water, soy protein, sunflower oil, and spices and mimic both the flavor and texture of regular hen with out the need to have to slaughter animals. At Costco, Daring’s rooster will be obtainable in an exclusive 24-ounce pack for $12.99—a sizeable selling price reduction in contrast to its 8-ounce offer bought for a recommended retail value of $7.99 elsewhere.

Daring Foods’ mission is very simple: to conclude the slaughter of chickens for meals by offering a feasible choice. To do so, the firm is aggressively growing its distribution in both equally the retail and foodservice sectors. “Entering a retailer like Costco is a big milestone for Daring, primarily as we just just lately celebrated our a person 12 months anniversary of launching our immediate-to-client platform and growing into retail,” Daring Foodstuff Co-founder and CEO Ross Mackay instructed VegNews. “Joining the lineup at Costco even more signifies our motivation to growth and innovation, and we’re thrilled to grow our retail footprint with this launch.”

Daring to make better rooster

Daring Foodstuff created its US retail debut at 340 Sprouts merchants in 2020 right after launching in the foodservice sector in the United Kingdom. With its Costco launch, Daring Food items expanded its US distribution to 1,100 retail destinations, together with Gelson’s, Fresh new Thyme, Erewhon, Roots Current market, Wegmans, Bristol Farms, and far more. Daring Foods’ vegan chicken is also obtainable by grocery subscription expert services Imperfect Food items and Sunlight Basket, and at quick-relaxed chain Just Salad. In January, Daring Food items announced its partnership with Dot Foods—the biggest foodservice redistributor in North America—making the brand’s vegan hen commonly readily available to foods services vendors. “It gives all foodservice channels and operators the potential to grow plant-based menu selections, enabling far more customers a considerably needed plant-centered hen choice,” Mackay mentioned. 

In the coming months, Daring Meals will go on to grow across the US with the mission of replacing classic chicken with improved vegan options. “From day 1 our mission at Daring has been to eliminate hen from our meals techniques, and we just cannot obtain that aim with out the help of our retail and foodservice partners,” Mackay said. “We want Daring to be available for shoppers in just about every shop and in each restaurant across the state.”

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