March 1, 2024


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Celebrity Cruises Realigns Travel Advisor Sales Organization

Celebrity Cruises has modified its gross sales composition, aligning within income with nationwide accounts underneath Jennifer Suarez, affiliate vice president of national accounts.

The modify was declared by Dondra Ritzenthaler, senior vice president of product sales-the Americas, and Keith Lane, vice president of revenue-the Americas.


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The transform suggests Celebrity will offer best subject accounts with vital account manager support when driving incremental trade enterprise in essential cities through the line’s discipline sales administrators, who will also be armed with marketing and social media resources for journey advisors.

On top of that, Celebrity’s regional marketing professionals will refocus on critical associate advertising and marketing endeavours with applications such as Celebrity’s Promoting Support Application (MAP) 2., available through MAP capabilities educational modules, webinars and workshops created to share very best methods and resources to push incremental business enterprise.

The new organizational structure will go into impact May 23.

“Our trade associates have generally been the most significant aspect of Celebrity’s distribution design and we remain vitally important to just one another’s upcoming good results as we re-arise from the publish-shutdown environment,” Ritzenthaler said. “This new structure leverages our pretty talented profits workforce to uniquely help our nationwide and vital accounts with more frequent and reliable details of get in touch with at each and every stage of the revenue procedure to push earn/win benefits for all people.”

The new structure follows several the latest introductions such as FlexPay, which will allow adaptable payment, and a new Future Cruise Credit redemption solution that applies credits immediately to exceptional balances.