April 15, 2024

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A Model of Resilience | September 13, 2022 — LODGING

A Model of Resilience | September 13, 2022 — LODGING

A household away from household. This is what attendees have appear to count on when they e book at an prolonged-remain hotel, whether for a week, a month, 6 months, or additional. Now more than at any time, the mid-priced extended-continue to be resort segment is providing a haven for necessary small business travelers, learners, frontline health care employees, digital nomads, governing administration and armed service staff, and people needing housing solutions during transitional daily life moments.

Extended Remain America expanded into a loved ones of brands in 2021 when it launched Extended Stay The us Leading Suites and rebranded the remainder of its main accommodations to Prolonged Remain The usa Suites to better connect the recent item offering. This progress follows Extended Continue to be America’s outpacing of the market in modern years, generating it primed to increase its footprint and build on its current manufacturer loyalty even though keeping concentrated on the extended-continue to be section.

In actuality, Prolonged Keep America is one of the only hotel firms in the planet completely focused on the prolonged remain phase. Substantially outpacing the business even with tough economic ailments and lessened vacation need, in 2021, Prolonged Continue to be The us Suites® attained an ordinary occupancy amount of 77 percent for company-owned hotels and 83.3 per cent for franchised hotels¹ while occupancy levels remained at 58 p.c field-large, as described by STR.

A vital component in Extended Keep America’s results lies in just its means to give company with a selection of accommodation choices, cost-effective charges, and more manage above their stays. Another essential pillar of the Prolonged Stay The us brand name is its vast array of features that make it possible for for self-sufficiency, such as absolutely equipped kitchens in each individual area, on-website guest laundry, totally free in-area WiFi, quality television, and pet-friendly offerings—further underpinning the residence-like environments. In addition, Prolonged Stay America Leading Suites features additional features, such as guestrooms with upgraded style and design factors, signature bedding, and free, healthful breakfast—all of which meet up with guests’ needs and requires for an elevated prolonged-remain resort choice.

Prolonged Stay The us is primed to increase its footprint as it presents franchisees an appealing opportunity to sign up for a very regarded, nationally recognized business amidst a period of unparalleled progress. Notable providing factors consist of its margins, a streamlined functioning design that delivers an optimal equilibrium of solutions, amenities, and team, and a easy charge structure.

Month after thirty day period, Extended Stay The united states carries on to outpace the market even as journey demand returns. The brand jobs continued momentum in the months and a long time to come.

Sponsored by Extended Stay The united states.


¹ 315, or 60 % of the enterprise-owned hotels in the study actually fulfilled or exceeded the 77 % common occupancy fee. Forty-7 or 58 per cent of the franchised hotels in the study truly met or exceeded the 83.3 p.c regular occupancy charge. The benefits were being taken from the 12 months ending December 31, 2021. A new franchisee’s success could differ from the represented benefits. See 2022 Prolonged Remain The united states Suites Franchise Disclosure Doc for further facts.