100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

Our podcast is produced as an audio source. Transcripts are created utilizing speech recognition computer software and human editing and may possibly consist of glitches. Right before republishing quotations, we inquire that you reference the audio.

Ryan Embree:
Welcome to the Suite Place exactly where hoteliers look at in and we verify out what is trending in resort advertising and marketing. I’m your host, Ryan Embree. Hi there every person. And welcome to the 100th episode of the Suite Spot. Thank you all for becoming a member of me. This is your host for the hundredth time, Ryan Embree I’m just so pleased that we ultimately designed it to this episode. This is a incredibly humbling working experience. You know, we commenced this podcast, this electronic advertising and marketing podcast again in 2018. It’s just so a great deal guidance from Vacation Media Team and, my teammates above the many years. I bear in mind the very first episode when we have been seeking to make your mind up on the identify. We had, a few diverse names. We landed on the Suite Spot and right here we are at episode 100 4 a long time later on, just some quick points ahead of we get started. And we unquestionably are gonna share some information currently, but this podcast is, streamed in excess of SoundCloud, iTunes, Google Podcasts, Spotify. Now around this past, back again in 2021 and Stitcher as effectively, we’ve received more than 50,000 performs and 600 followers from people sites. So all over again, just so humbled and grateful for all of our listeners out there, where ever you are listening from. So nowadays with episode 100, these kinds of a celebratory milestone, I figured what we do right now is probably really count down some of my most loved and actually the most played and popular tracks that we’ve experienced above these earlier a hundred episodes. We included a whole lot of subject areas when it comes to lodge electronic internet marketing. And it’s funny to hear again to some of the initially couple episodes. The subject subject in which we talk about on the Suite Location is technologies is social media is name administration for, for resorts, and this technologies developed so rapidly. So appealing to go back to these to start with few episodes, to see what we were being chatting about and, and how that actually bridges to currently and see how a lot things improve. So let us begin the countdown, the range just one. So we’re not gonna work backwards. We’re gonna start at variety a single and work our way down. Selection one, actually episode 84, how to current market your hotel’s breakfast options. And we did not anticipate for this episode to be so well known, but it would make sense, proper? A person of the things I know I’ve talked about on this podcast, 1 of the points that seriously improved the most throughout these, these very last couple a long time with the pandemic is how a hotel serves breakfast to his company. It’s a staple. It’s some thing that we’re all used to as tourists coming to the house, seeing that breakfast buffet, observing that waffle maker, sometimes that sizzling breakfast, that continental breakfast and how that is really altered, right? And certainly it commenced with the pandemic of a wellbeing and protection challenge of making an attempt to reduce near speak to amongst your guests and your employees. But then it’s variety of also in 2021, 2022 has come to be a staffing difficulty, ideal? A whole lot of resorts however are having difficulties with this, and they’re not equipped to personnel their breakfast spot. They are not in a position to retain up with the guests that are coming in and out cleaning immediately after them making guaranteed that the food is remaining refreshed. So, you know, this episode, we took a deep dive into saying not only how to current market your breakfast possibilities, but how to established the right expectations of what your breakfast offerings are at this time, for the reason that there is just these a significant spectrum there of where by resorts are at. And some of that also depends on wherever you’re situated in the region, correct? We noticed some pieces of the place, that have been a good deal slower having back again to estimate unquote regular and had limitations at their inns. So it was tougher for them to get again to that breakfast that guest have arrive to appreciate. So if a traveler was traveling from a single position of the country to an additional spot, and they have been expecting this because all the lodges in their area have been again to ordinary that could direct to concerns. So this was a terrific episode, super, tremendous preferred, again, type of a surprise, but you know, when you truly sat down and imagine about it, actually not that stunning simply because of the background of the last couple yrs, variety two was episode 94 and this, it seriously speaks to what I talked about at the beginning of this episode, proper? The evolution of matters like social media technological innovation, and how much that variations just months or, or yrs about years, this episode was all about Instagram reels for resorts, ideal? So we delight ourselves at Journey Media Team at getting at the forefront of lodge, electronic internet marketing. We are the experts. And one particular of the issues we look for is new patterns, trends, and characteristics, specifically when it will come to social media platforms, cuz that is what we do for hotels. We companion with them. We aid build personalized written content for resorts on destinations like Twitter, Fb, LinkedIn and Instagram, suitable? We know how well-liked Instagram is, specially with the youthful vacationers, millennials and gen Z. And 1 of the factors that Instagram experienced recently launched was Instagram reels. And this was a aspect that was genuinely pointed at TikTok, correct? And they were being hoping to probably steal some of that current market share. These were being these kind of 30 to 2nd clips that consumers could share on Instagram form of like Tik Toks in get to both promote points on house, boost amenities, breakfast options like we just talked about. So this was a new feature that was a short while ago introduced from Instagram. And this episode was totally superb. We introduced a person from our social products staff on as a visitor speaker to form of stroll us through how to use and what some ideal procedures are for Instagram reels. Variety 3 was episode 80, how to marketplace your hotel’s new renovations. Right? So one particular of the things that we definitely focused on for the duration of the pandemic for accommodations was clearly how to get more occupancy in a time wherever travel just wasn’t taking place, suitable? Other than out of requirement. But some resorts determined to go a wholly distinctive route and shut down totally to definitely do some new renovations, suitable? To renovate that foyer or wholly redo their rooms or features. And when we bought out of the pandemic, they, we experienced these almost brand new motels, renovated lodges that we were hunting on how to advertise and sector. So we shared some actually great means, ideas and finest techniques on how you can share on social media, construct some pleasure, converse to that and your evaluation responses, your track record administration, for the reason that you are only new for so very long. I remember that was a person of the important phrases that we were being chatting about. New is new for just a brief quantity of time. So you want to get benefit of it when you can. There’s actually new renovations is some of the most effective occasions to get these five star opinions and definitely place your best foot forward out there with these types of a large, huge money financial investment. We know, happen with renovation. Variety four of our most well-known episodes at any time on the Suite Spot. This was episode 86 arranging your hotel’s 2022 social media calendar section a person. So this was these types of a huge episode that we truly experienced to do two pieces of it. And this is actually just one of my favorite episodes. We experienced Aislynn Roberts on and she’s one particular of our crew customers from customer results. And she speaks to lodges on a each day basis hoping to locate inspiration for them to obtain posts about occasions, regional tales, facilities, capture bookings by means of social media. So what we determined to do was get a calendar, the 2022 calendar. And we went via each solitary year and begun to fill out that calendar, give suggestions for the summer, the spring, the winter season and the tumble to help hoteliers fill that calendar out with just remarkable content. And once again, this was just a person of my favored episodes, truly just finding inventive and, and sharing with hotels. Some seriously, truly one of a kind ways to, to spur engagement on their social channels. Range 5 was episode 83 innovative sentiment examination and reporting. Now this was with Jason Lee, our chief technology officer, likely one particular of the most recognizable voices on this podcast. He’s been with me a great number of occasions. And the reason is, is for the reason that exactly what this episode was all about. A new rollouts for Travel Media Group, electronic options for accommodations. So Jason and his products and enhancement staff were being really hard at work. Were basically diving deeper into insights and details from guest feed-back. And this episode is all about that. Conversing about how we get that information from visitor evaluations and how we give that information again to the hotelier to make smarter operational and cash selection. So this was a genuinely excellent episode performing a hundred podcast episode could not have been completed without having the assist of my advertising group and the support of Travel Media Team and listeners like you. So I want to thank you, but we’ve also had some guests outside of the Vacation Media Group organization, be a part of us, some seriously massive names in the industry. I try to remember we had a pair episodes of Yan Phitom from STR for the duration of the throes of the pandemic in which we talked to him about, you know, what was on the horizon. What was the STR information declaring to us which could offer clues? Simply because we had in no way been as a result of one thing like that in the sector we’ve been by way of recessions before, but very little, almost nothing like we saw the past pair decades, oh, we experienced hospitality influencer. Rupesh Patel on to talk about reputation administration and how essential that is for his lodges and, and what he’s doing proper now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some main gamers from resort administration groups just be part of us and, and give recommendations and tricks on electronic marketing. And I’m so thankful we have so a lot of extra attendees not ready to get to suitable now, but grateful for. So if you have not checked out some of people episodes, remember to do bring about they are extremely, very insightful. And by means of accomplishing this a hundred episodes really worth, we have also have some definitely one of a kind once-a-year episodes that we do just about every one 12 months that I’ve actually appear to adore and are some of my favorites. One particular of them is with our VP of item and enhancement, Patrick O’Brien. He arrives on just about every 12 months and we look at the best five sentiment tags for hotels across the country. You know, we’ve talked about cleanliness, which was a massive tag and matter through the pandemic, of course, and Patrick not only shares this details with us, but he also shares ways that you can reply to assessments as perfectly as leverage this facts for your social media marketing and advertising and websites. One more yearly episodes we do with is with our president Dana Sanger. We do a 12 months in evaluation at the stop of each individual year, just conversing about the astounding accomplishments that the Journey Media Group team have completed and, and milestones and ambitions that they’ve hit as effectively as the value that we’re ready to give for our resort partners. We’ve been in hospitality, as I’ve stated ahead of for about 40 a long time and, and have inns that we function with throughout the nation. So this is a really neat episode to variety of reflect on all the items that we’ve carried out to enable more those partnerships and provide on new and current interactions in the industry. And then past calendar year in 2021, we had just one of, I would say the coolest collection. And this was remaining equipped to hear to you, our audience, the listeners, the hotel listeners out there, and what they were capable to do is share their stories of what we referred to as hospitality heroes. So we experienced a, a amount of episodes that we did in this sequence just to understand some of those people hoteliers that went above and beyond all through what another person argued the toughest time for our sector. And there had been just some wonderful, amazing stories. And it was just this sort of an honor to share all those more than a channel on a discussion board like this. And with that, I am quite fired up to announce that we are doing a second collection, which is likely to be named Hospitality Trailblazers, where by we are gonna acquire some of the biggest and loudest voices in the hotel field. And we’re gonna invite them on the Suite Place. We’re gonna speak and we’re gonna select their mind, ask them what they believe about what’s what’s on the horizon. What they imagine are some strategies and tricks. When it will come to electronic marketing and advertising for their management team, we are gonna have some seriously, really great company and I am tremendous stoked about it. So you’re listening to about it below. Very first a lot more facts to come about Hospitality Trailblazers. This is our next series that we’ve accomplished to type of actually amplify the voices of our marketplace. Mainly because all over again, we, we, we’re these a tight knit group, but again, as we wrap up currently, I just wanna thank everybody. My Journey Media Group workforce, my advertising and marketing crew for all the really hard work that they’ve place into this, a hundred episodes is no uncomplicated feat. I wanna thank you. The hotel listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to depart us a evaluate. We’d like to listen to your responses and responses about what we’re performing, solutions about what you’d like to listen to for our future a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will communicate to you next time on the Suite Spot. To join our loyalty program, be absolutely sure to subscribe and give us a five star looking at on iTunes. Suite Place is generated by Vacation Media Team. Our editor is Brandon Bell with address artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you relished your continue to be.