May 29, 2023


Safe Travel USA

Social Media Post Ideas For Hotels (Updated for 2022)

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  Social Media Article Suggestions For Hotels


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Social media is an important aspect of your resort internet marketing technique. It has advanced additional speedily than any other advertising platform in background and doesn’t present any indicator of slowing down.

As a resort, the believed of creating a social media existence from the ground up can be overwhelming. Even for seasoned social media specialists, concocting artistic and participating social content material can feel exhausting.

Effectively, fret no a lot more. Our team of resort marketing authorities collaborated with some of our best hotel social media clients to compile a complete listing of social media publish tips for lodges.

Lodge entrepreneurs can make use of these concepts to generate a information calendar with participating content material that is pertinent to equally your hotel and goal audience.

 Our Prime 50 Social Media Write-up Ideas For Hotels

  1. House-Shared Journey Suggestions & Methods
  2. Guest-Shared Vacation Ideas & Methods
  3. Property Trivia
  4. Hotel News
  5. Lodge Events (conferences, charity events, functions, and so on.)
  6. Personnel or Staff Highlights
  7. Constructive Visitor Testimonials
  8. Amenity Excursions or Highlights
  9. Area Excursions or Highlights
  10. On-Website Dining Excursions or Highlights (including chef specials or favorites)
  11. Positive Media or News Protection About the Resort
  12. Special Presents
  13. Regional Low cost Systems or Discounted Spouse Tickets
  14. Loyalty Program Info
  15. Party House Tours or Highlights
  16. Catering Menu & Pictures
  17. Specific Occasion Photography
  18. Location Tips & Tricks
  19. Spot Trivia
  20. Close by Points of interest (with mileage for walking & driving)
  21. Nearby Eating (such as distance, style of food and value array)
  22. Nearby Situations
  23. Require-to-Know Location Info
  24. Fascinating Facts About the Vacation spot
  25. Good Media or News Protection About the Place
  26. Questions (open up-finished queries like, “What was your preferred element of trip?”)
  27. Frequently Questioned Thoughts
  28. Surveys
  29. Polls
  30. Request for Assist (title our new menu product, specialty consume, pool bar, and so on.)
  31. Request for Comments (how can we increase our lodge?)
  32. Fb Reside Video clips
  33. Guest Interviews
  34. Share your top Vacation Images
  35. Share your Ideal Resort Selfie
  36. Property Scavenger Hunt
  37. “Tag a Friend” (that you want to deliver to our lodge, etcetera.)
  38. “Like & Share” (use calls to motion to improve engagement)
  39. Area Giveaway
  40. Image Caption Contest
  41. Video Submission Contest
  42. #MondayBlues
  43. #TravelTuesday
  44. #WineWednesday
  45. #WeddingWednesday
  46. #ThrowbackThursday
  47. #SundayFunday
  48. Vacation Posts
  49. Resort Updates
  50. Home Site Articles or blog posts (cross-platform articles sharing) 

Social Media Suggestions For Resorts

Now that you have received a sense of what your articles may possibly seem like when it comes to social media, let us glimpse at a couple general tips and tricks when thinking of your messaging throughout social media platforms. When you’re done looking at, be absolutely sure to pay attention to the Resort Advertising and marketing Podcast Episode 123 – Hotel Advertising 101: The Best 3 Matters You Ought to Be Accomplishing On Social Media.

Not All Channels Are Established Equivalent

Long gone are the times when marketers could simply duplicate and paste posts throughout platforms. Each and every channel now has outlined nuances, performance and audiences that need to have to be taken into consideration. Your Instagram viewers is likely quite distinct than your Twitter or Fb audience. Develop a solid knowledge of how to correctly benefit from every platform and who your viewers is. Use applications to assistance you create a wide range of articles that is exclusive to the system you’re putting up it on. Some illustrations of useful social media resources for lodges are:

  • TikTok
  • Boomerang
  • Ripl
  • Layout
  • Canva

Recognize Your Main Audience

1 foolproof way to get a come to feel for who your genuine site viewers may be is to consider your website page analytics or insights.

  • Fb – You can accessibility Fb Insights by means of your hotel’s Fb page on desktop or cellular and via Meta Business enterprise Suite on desktop.
  • Twitter – You can accessibility Twitter Analytics by way of desktop from the remaining-hand menu bar or From cell, you can look at Tweet activity when you pick out a certain Tweet on your timeline.
  • Instagram – You can accessibility Instagram Insights via Meta Business enterprise Suite on desktop or by using your hotel’s Instagram profile on cellular.

You can also use this details to aid generate your paid social media campaigns. Study extra about The Fundamental principles of Fb Marketing.

Stick To Manufacturer Expectations

Retaining a constant impression across all social media platforms is vital. Make guaranteed that your model has established model expectations, social media rules and that anyone on your social media staff is properly acquainted with inner procedures.

Make Absolutely sure Full Profile Is Comprehensive

Make sure all profile fields are total and up-to-day for your resort. This consists of webpage title, property description, web-site inbound links, telephone selection, several hours and additional. You’ll also want to confirm your web page and established up a personalized URL. Listed here are some useful backlinks:

Established Realistic Objectives

Having a social media existence is important – and so is measuring achievements! What important overall performance indicators (KPIs) are most essential to your lodge? What are your social media ambitions? All of these are issues that ought to be asked and answered early on when building your social media tactic.

Interact With Admirers

Protecting an energetic social media site but neglecting inquiries and comments is like handling a retail outlet and disregarding shoppers that increase a concern. Social media is just that – social. Interact with website page fans by answering queries and responding to opinions, opinions and personal messages.

Be Genuine

An additional critical element of social media management is to maintain authenticity. Clearly show your manufacturer individuality all over posts and interactions and use a much more relaxed, organic tone. In addition, do not routinely delete unfavorable responses and suggestions. A squeaky-clear web site can appear suspicious unless it matches related ordeals on other platforms. Instead, reply to any negativity in a polite and timely fashion and endeavor to just take the discussion offline. We like to propose the “good, negative, ugly” rule. Hold the very good and the bad but not the ugly. Any website page material that is offensive or damaging ought to be flagged and taken off.

80 / 20 Rule

Like lots of things in life, the 80 / 20 rule also applies to self-marketing on social media. 80 per cent of the time you ought to be encouraging webpage engagement, sharing suitable content and becoming genuinely helpful. Help you save the remaining 20 % for partnerships, promotions and favourable critiques.

Don’t Forget To Check

Screening is an essential ingredient of any internet marketing marketing campaign and fundamental tests rules be utilized to your social media strategies, as effectively. Experiment with article form, time of the working day, viewers concentrating on and more to find what works for your brand name.

Fostering a robust organic social media technique is crucial in a post-iOS14 entire world of Fb marketing. If you are seeking to get your social media business booming, we can support. TravelBoom offers a team of gurus in social media technique. Call us currently for a totally free evaluation.

Alyssa Destiny is the Client Results Manager at TravelBoom Advertising. Hook up with Alyssa at LinkedIn.

About TravelBoom Marketing and advertising

TravelBoom specializes in creating and executing personalized information-pushed promoting answers that push immediate bookings and growth for its purchasers. With about 25 yrs of experience in digital marketing for journey and motels, TravelBoom leverages advanced information science and analytics to uncover insights and create techniques that enormously enrich outcomes for our shoppers and decrease reliance on third-social gathering channels. TravelBoom is also host of the world’s #1 rated Lodge Advertising and marketing Podcast and its quarterly Traveler Sentiment Study the two of which can be located at