A new Dutch-owned resort chain, citizenM, is opening a 195-home Union Sq. hotel this slide as component of a five-resort opening push in the U.S. — and it’s a uncommon illustration of a new-build resort in the region, on a great deal that is been usually vacant for two a long time.

As the SF Organization Times reports, citizenM took around the house at 72 Ellis Street from Highgate Resorts in 2016, following 15 years in which that company was thwarted by several financial setbacks from establishing the ton. Building started on the 11-tale making in April 2019, and the company expects to start welcoming friends in October — one month just after it opens its very first resort in Los Angeles.

As a brand name, the 16-calendar year-previous citizenM is regarded for a superior-tech encounter, with doorways that can be opened via cellphone app and iPads changing classic mild switches. The “economical luxurious” model primarily based in Amsterdam took its name from the notion of “mobile citizens,” and it now has 21 hotels in 14 metropolitan areas throughout the world such as Kuala Lumpur, Zurich, London, Glasgow, New York, and Boston. Two a lot more citizenM motels are opening soon in Miami, as properly as a new 1 in Washington, D.C.

Pricing at the Union Sq. hotel, which seems to be aimed at business tourists, will be someplace concerning that of a limited- and a complete-company resort. By way of case in point, existing nightly room rates at citizenM’s Seattle hotel are among $110 and $230. They tout “humongous beds, fluffy pillows and jungle-like showers,” as properly as a 24-hour “canteenM” for foodstuff.

citizenM also has strategies for a 218-area hotel in SoMa, at a however undisclosed place, as effectively as another somewhere in Silicon Valley.

Ernest Lee, the firm’s director for the Americas, tells the Company Times that they are cautiously optimistic that tourist and business enterprise-traveler website traffic will return to SF by Oct. “Right now, we are really focused on receiving our Ellis Road venture open,” he claims. “Simultaneously, we are transferring as rapidly as we can with pre-development of our Silicon Valley task.”

SF’s last splashy, freshly developed resort opening was the Virgin Lodges San Francisco property, which debuted in Might 2019 and shuttered with the pandemic past March. It has not reopened — and it may possibly not, because of to lawsuits that have been submitted by both of those the home operator and a style company concerned in the making.

A freshly renovated resort, The Alton, from the Kimpton Group, opened in May possibly at Fisherman’s Wharf, in one half of the former Getaway Inn on Beach Avenue.